Tuesday, April 2, 2013

Gucci Guilty Black - The new fragrance by Gucci

Creative Director Frida Giannini remarks: “These characters fascinate us as they have taken on a life of their own. We are eager to know about the next chapter in their story as it unfolds through Guilty Black.” The Guilty Black lovers bring out the most thrilling sides of each other: alone they are magnificent, together irrepressible. Fearless in their passion, they are brazen, shameless, unpredictable—ready for each and every explosive encounter. Their attraction is instinctive: they go where they sense danger and each other. Too much is never enough for our young hedonists, who drive each other to live life to the fullest. Again and again, they give in to pleasure and the excitement of breaking the rules. (press release by Gucci)

Gucci Guilty Black pour Femme arrives in a glossy black bottle with glowing red glass, highlighting the bold character. The top notes bring a vibrant and dynamic blend of pink pepper and red fruit, which lead us to a fruity-floral heart woven of raspberries and peaches, enclosed by floral notes of lily and violet. The base supports the composition with its warm and tempting notes of patchouli and amber. The fragrance is available as of 30, 50 and 75 ml EDT, accompanied by a 200 ml body lotion and 200 ml shower gel.

Men's fragrance Gucci Guilty Black pour Homme is designed as a green-fougere. The combination of lacquered black body and dark green glass announces a whiff of mystery. The composition opens with green coriander and aromatic lavender, announcing the green floral heart made of orange blossom, neroli and intense green-aromatic notes. The base brings a potent woody blend of cedar and patchouli. The fragrance is available as 50 and 90 ml EDT, accompanied by 90ml aftershave and shower gel 150 ml.

The new fragrant couple Gucci Guilty Black will be accompanied by a video and print campaign. The promotional video was produced by Frank Miller and filmed at Cinecittà Studios in Italy. The faces of the campaign are femme fatale Evan Rachel Wood and Hollywood action hero Chris Evans.

                                                      Behind the scenes

 Behind the scenes of "Gucci Guilty Black" at the Cinecitta studios in Roma with Evan Rachel Wood and Chris Evans

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